What is User Experience (UX) and User Experience Research (UXR)?

According to The Nielsen Norman Group, world leaders in the industry for over 20 years, "User experience" encompasses all aspects of the end-user, or customers' interaction with the company, its services, and its products."

UX research (UXR) involves the process of human-centered design, to start with your user or customer first to design internal and external processes and digital and non digital systems that are simple to use, efficient, and will encourage your customers to want to come back.

UX research saves you and your company time and money and creates happy customers.

Do you see a high volume of calls in the call center, have poor NPS scores, or a lot of break fixes after deployment and can't seem to move ahead in your backlog? Do you have a lot of traffic but not a lot of purchases? It's all probably due to usability issues on your website, application, or within your brick and mortar store.

Human-Centered Design

There are many benefits to starting with the human or your end-users first before building an application, website, or product. Most importantly, you can use the priceless insights gained from human-centered research and design to increase satisfaction and create streamlined, easy transactions for your customers and prevent costly rework for your team and you.

These successes empower your employees to solve the correct problems for your customers and look to future priorities and growth for your company.